The Best Business Book Title Award

At last, the waiting is over. Over several bottles of Glenmorangie, and after intense, all-night cross-party meetings in smoke-filled rooms at Parliament — well, actually, it was just David Farrar and me, over two cups of coffee and Eggs Benedict at Vista on a sunny Wellington afternoon — the judges have reached their verdict.

From a dazzlingly clever (or just plain odd) field, the judges have highly commended the following entries:

  • Accounting Secrets of the Quipu, by Rod Drury (Bwooce)
  • Discipline in the Workplace, by Sue Bradford(Glenn)
  • Rich Dad, Rich Dad, by D Myers (also Glenn)
  • Successful Team Building, by Bill Ralston (David Schnellenberg)
  • Guaranteed returns: A Guide to Property & Foreign Exchange Investment, by Doc Bollard (Jason)
  • Brand Aid: Seven Secrets to Boosting Your Media Profile, by the Exclusive Brethren (also Jason)
  • Doing Your Business in Public, by Jerry Collins (Andrew Bannister)
  • Australian Expansion Secrets, by Stephen Tindall & Theresa Gattung (John, who deserves a special round of applause for the most entries).

And now, the moment everyone has been waiting for - the winner of the En Avant Best Kiwi Business Book Title Award for 2007 is (drumroll, please):

  • Corporate Uniformity: Brand Enforcement, by the Mongrel Mob (submitted by Bwooce).

mm-patch.jpgBwooce wins the acclaim of the blogosphere, and a drink with me - chief judge Jim Donovan. My thanks to my co-judge David Farrar and to the Economist blog for the idea.

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4 Responses to “The Best Business Book Title Award”

  1. En Avant » Blog Archive » Cinema for Managers Says:

    […] may recall my Best Business Book Title competition which invited you to submit ideas for the daftest book titles. The winner was ‘Corporate […]

  2. En Avant » Blog Archive » Financial sonnets Says:

    […] another competition beckons - details to be announced soon. Trackback […]

  3. En Avant » Blog Archive » Business secrets of gangs Says:

    […] few months ago, En Avant awarded its Business Book Title Award to “Corporate Uniformity: Brand Enforcement by the Mongrel Mob“ (submitted by Bwooce). […]

  4. En Avant » Blog Archive » More daft book titles Says:

    […] A British blog - The Fat Pink Pig - has published two tongue-in-cheek articles which I’ve added to my list of daft business book titles: […]

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