San Francisco wearing black

SmithI arrived in San Francisco yesterday. This is my first time in the city itself - previously, I’ve gone out to San Jose and Silicon Valley. I was somewhat surprised by the standard attire of city professionals here. Instead of Silicon Valley chinos and polo shirts, they were nearly all - men and women - in black suits, now seemingly universal among professional groups in most major cities. Of course, they could be supporting New Zealand’s Rugby World Cup campaign, but, given even a large Adidas store here didn’t have any rugby paraphenalia, I doubt it. Somehow, I’d been expecting more imagination and individual style here, especially seeing the fantastic variety of smart clothing available from a huge range of retailers. Or maybe I just came on a black kind of day.

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2 Responses to “San Francisco wearing black”

  1. Tim Norton Says:

    I think you might have caught a part of the city maybe on a black day, the dress among everyone here in the tech industry from entrepreneurs to VC’s and press is very much relaxed, I’ve also been to Office 2.0 con, Techcrunch40, and DEMO conferences and the dress is made for doing work and staying relaxed thats for sure, no ties, no suits bar a very small few.

    I’ve been here for the last month and still have a few weeks to go on this trip and if you’re south of market (SOMA) where all the tech companies are, you’ll find plenty of comfort.

    Good luck, let me know if you’re keen to connect,
    Tim.
    PlanHQ

  2. Jim Says:

    Tim
    Yes, I’ve already had it pointed out to me several times that I saw an unrepresentative selection. Anyway, I discovered North Beach today for wining and dining - felt right at home, in a Courtney Place kind of way.

    Thanks for the offer but flying out tomorrow.

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