Business bloggers bat breeze in Bay bistro
Sorry - couldn’t help myself with that headline. I’ve enjoyed a stimulating lunch today with fellow business bloggers Jack Yan and Mark Di Somma. We only recently realised we all live in the same city, and this was my first meeting in person with them (at Vista on Oriental Parade, on a beautiful sunny day in Wellington; I recommend the smoked fishcakes and the coffee is superb).
There was no agenda for our meeting other than getting to know each other. Both Jack and Mark have lively bubbly personas and the conversation somehow covered how we got into blogging, the emotions we felt when visiting major battlefields, funny stories about airport incidents, and much mutual shaking of heads over timid strategy making.
We all feature branding strategy in what we do, albeit from different angles. Jack is publisher of fashion magazine Lucire, co-author of “Beyond Branding” and a consultant. Mark is a also a branding consultant, especially in business sectors facing seismic change. I focus on “the market offer” and how that is carried through into every aspect of strategy and execution.
Will anything come out of this? Who knows, but we’ll definitely meet again soon.
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January 17th, 2008 at 6:43 am
Oooh, Parade Cafe sucks … bad food and v average service (might be good from British tems but it’s awful for Wellington)
January 17th, 2008 at 8:02 am
Vista, Mike, not Parade.
January 17th, 2008 at 9:14 pm
It was a great time, Jim, and thank you—I’m going to be emailing the next one’s date through soon!
February 21st, 2008 at 4:16 pm
[…] lunch at Vista Cafe again today, business bloggers Jack Yan, Mark Di Somma and I had another ramble around the world of branding and strategy. Between Jack’s scarily accurate […]