3 rules for looking after your customers
My recent experiences in opening, transferring and closing accounts reminded me of something I learnt several decades ago:
- Rule 1: make it easy for the customer to give you their business!
- Rule 2: make it easy for the customer to keep on giving you their business!
- Rule 3: when the customer stops giving you their business (whatever the reason), still make it easy, so they might want to come back to you again!
February 5th, 2008 at 10:17 pm
Superb. So many companies miss on number three - especially telcos.