3 rules for looking after your customers

Posted by Jim in Business thinking at February 5th, 2008

My recent experiences in opening, transferring and closing accounts reminded me of something I learnt several decades ago:

  • Rule 1: make it easy for the customer to give you their business!
  • Rule 2: make it easy for the customer to keep on giving you their business!
  • Rule 3: when the customer stops giving you their business (whatever the reason), still make it easy, so they might want to come back to you again!
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One Response to “3 rules for looking after your customers”

  1. lance Says:
    February 5th, 2008 at 10:17 pm

    Superb. So many companies miss on number three - especially telcos.

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