The myth of the telecommuter

French villageSome years ago (in 1999, I think), I was invited to address the Royal Society in New Zealand on “The future of work”. I assumed that I’d been invited because of my profile as a tech company CEO, and that I was expected to espouse the vision of technology transforming work and the workplace. My co-presenter was noted New Zealand academic, Dr Norman Kingsbury. Norman’s advice to me was to “surprise them”. Unfortunately, I’ve lost my speech notes, but, if I recall correctly, the gist of my presentation introduction was:

  • The exploding ability to store, find, order, and connect information of all types will radically increase our use of knowledge and enable more innovation and new types of business;
  • Technologies will merge, so that a successor to both the mobile phone and PC will become your primary means of accessing that vast pool of information and services (albeit linked to physically restrained appliances such as displays, printers and high capacity communication links);
  • The internet and the services available on it will eventually become so cost effective that few will bother with in-house facilities, other than access to those physical devices I mentioned.

This was standard fare, with everyone nodding as I reiterated points others had made on many occasions. However, my main theme was why people come together into teams, workplaces and cities to work. Fundamentally, it is to interact with each other and to gain access to services and goods. It is the bringing together of people in informal and formal regular physical contact that has enabled society to develop to where it is today. Workplaces, cities, and organisation such as companies are the means of doing that.

This led me into an attack on a myth popular at the time that cities were inefficient because of traffic, pollution, commuting time, etc.. Telecommuting and teleconferencing from smaller centres was seen as the great future for clerical and knowledge-based workers. It was a naive idea even then. Yes, there are and will be some who can work truly location-independently, but the vast majority will still be most effective in coming together in one place. I won’t reiterate the rest of the speech, which covered access to knowledge, goods, services and communities, but my conclusion was that work in the future will not be much different from work in the past. Tools would change; speed, reach, mobility and connectedness would all increase, giving companies and workers greater freedom of where/when/how to work; but fundamentally, most people would still come together in cities, organisations and workplaces.

This clearly wasn’t what the audience expected to hear, and some dismissed me as a Luddite. However, in nearly ten years, I’ve heard nothing to persuade me that I was wrong. On the contrary, I’m more convinced than ever:

  • Companies are increasingly consolidating sites, campuses and offices into larger footplate buildings in fewer locations;
  • Most phone calls, text messages and emails are between people within walking distance of each other. The second biggest category are between people within a short drive of each other (for social and business purposes).
  • Rents and property prices in cities are still much higher than anywhere else (and have been less affected by the current property crunches in various countries). Most organisations and households clearly still choose to be located in cities.
  • Contrary to popular belief, cities generate less carbon and other pollutants, and use less energy per capita than towns, villages and rural households. It’s only because cities concentrate such use that they seem worse.

We may become more mobile and connected, but workplaces and cities will still be our primary places to do work.

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8 Responses to “The myth of the telecommuter”

  1. Dave Stringer Says:

    People are herd animals, and like the comfort of being with others, and technology won’t change that. Even the almost ubiquitous video-conferencing (videocommute?) is not accepted as more then a substitute for a faceless phone conversation.

    THe city vs. town or village facts are interesting though. Given the future cost of transport, I was starting to see village type enclaves of people, undertaking knowledge based processes for a range of ‘employers’, in a central working facility. Almost making a cottage industry out of high tech capability.

    Never mind, beck to making the roads move with energising solar panels as the weather cover!

  2. Effective Collaboration Says:

    Enterprise Collaboration and Virtual Teams Report (May 29, 2008)…

    The People Part of Enterprise Collaboration and Virtual Teams If you are going to work from home or be part of a virtual team, have a strategy to deal with loneliness. Some ideas: get the in-person contact from others (eg,…

  3. Mike Riversdale Says:

    Yep, most will still go into an office for the forseeable future … however there is now a choice and you don’t HAVE to … that’s the point of this type of technology, options that open up possibilities …

  4. Zubbin Says:

    Havnt we all heard this before…

    At the end of the day, isnt something similar also (not) happening to the technology side..

    Workplace Desktops today prefer to run little more than a web browser…
    So Intel’s Quad core technology is used to power aero Vista ultimately to run a webpage displaying at most a flash animation?

    Webservices colloborate information from one source & present it to people so there is no data duplication.
    Corporate user data is stored on a mapped network drive & not locally for better contingency planning & security.

    Isnt this thin client architecture what the humble IBM mainframe did 25 years ago, we’re kind of heading there, just with more XML overheads & WPF gui(fancier names?)

    Of course, these cynical statements are a bit of an exagerration, but Im just trying to make a point…

  5. Jim Says:

    Plus ça change, plus c’est la même chose,

  6. Jack Yan Says:

    How very true, Jim. I was one of those telecommuters, mind, but ultimately I wasn’t. I worked on my projects all through the US and Europe, including those of my clients in the antipodes, but all I was really doing was herding with new bunches of people on other continents.

  7. Paul Says:

    http://www.nzherald.co.nz/section/11/story.cfm?c_id=11&objectid=10514151

  8. En Avant » Blog Archive » Where did you get that name? Says:

    […] year, in “The Myth of the Telecommuter“, I noted that, despite electronic communication supposedly turning the world into a village, […]

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