The 3 step strategic plan

Posted by Jim in Communication, Change, Leadership, Strategy, Business at June 22nd, 2009

I said this three times today:

  • Where are you going (what do you want to achieve and why)?
  • What will it look like when you get there (your market, your offer, your organisation, etc. and why)?
  • How will you get there (what will you do and why)?

Too many so-called strategic plans are full of warm fuzzies and empty of specifics.

Trackback uri

3 Responses to “The 3 step strategic plan”

  1. Strings Says:
    June 23rd, 2009 at 11:25 am

    Absolutely.

    If it takes more than four hours it’s not a strategic plan!

    Ah the good old days, when leaders of big companies didn’t have to hire a school-bus full of MBAs to read and summarise the strategic plans the school-bus full of MBAs they hired last year wrote!

  2. LZawilski Says:
    June 23rd, 2009 at 1:34 pm

    Absolutely agree, ‘motherhood and apple pie’ fuzzies are often scattered through strategic plans and business cases. Being able to answer some key questions is critical to achieving the desired outcome. I have jotted down some thought about what those questions are in relation to projects and initiatives -> http://www.cioblog.co.nz/blog/2009/06/measuring-progress-part-1/

  3. Craig Dewe Says:
    June 23rd, 2009 at 2:52 pm

    Nice Jim. I always recommend the strategic plan goes on one page. That way it can go on the wall and actually be followed instead of left in a drawer to gather dust.

Leave a Reply