I just realised that it’s been a year since we started En Avant. Although the initial entries are dated March, we actually went live on 14th April 2007. So, belatedly, I want to say thank you to all those readers, commentators and linkers who have joined me on my journey of exploration into this communication medium.
Someone suggested that I do a review of that first year. Gee, blogging about blogging - YAWN! But my friend insisted that people would be interested. Hmm. OK, but don’t blame me if this bores you rigid.
Anyway, what was I thinking of, when I started? Clearly there were some business reasons:
- Profile and positioning for the businesses I was involved with;
- Sending messages about what I hold to be important to current and potential staff, customers and business partners, in a more subtle medium than the usual preaching from the front style.
I think that worked. There was also the idea of building Brand Jim Donovan (and I’m not talking about ego-building here):
I’m trying to reach a general business leadership audience, as well as techbiz people, business commentators and other influencers. Why would you be interested? I flatter myself that I have some good ideas to share and that I can offer some useful insights, and that you’ll find some interesting dialogue. Why am I doing this? It’s called networking. It may lead to more business for the companies I am involved with, it may increase my influence, it may get me involved in some interesting new projects. Who knows? But at heart, I just love talking about this stuff. At the very least, I might do some good, learn something, and do little harm.
Did I succeed? Well, the networking certainly has happened. Through En Avant and related web activities, I’ve met some fascinating and smart people, electronically and in the flesh. I’ve enjoyed an occasional meal, cup of coffee and bottle of wine as a result. I’ve had some influence, I’m told, both on individuals and businesses, and thankfully I’ve only been slapped down once or twice. I’ve got involved in some interesting projects from new (and renewed) contacts made as a result of blogging. I’m also hoping that some more good things will emerge from ongoing discussions that started directly or in part from En Avant. So yes, I think I have succeeded.
I’m surprised that I don’t get more comments on the blog itself, but I do get lots of emails, phone calls, and face-to-face feedback. Perhaps that’s not so surprising when one considers how few people do anything much beyond simple web-browsing; less than 6% of Internet users, I understand, have news feeds and reader service. Honestly folks, it’s very simple and free.
Unsurprisingly, my biggest readership is in New Zealand (after all, it’s where I’m most known). Surprisingly to me, the USA is my next biggest “market”, but unsurprisingly again, other English-speaking countries follow, especially Britain and Australia. I also find a reasonable audience in Europe, India and China. So the advice to not be too NZ-centric seems to work.
The question I get asked most often after why is when - when do I find the time? If I’m working full-time in the real world, I’m usually disciplined - reading my feeds either first thing in the morning before heading out for the day or after dinner in the evening, which is when I usually write. I may have 2 or 3 things “in development” but usually I write on the spur of the moment, in response to something or someone I’ve read, seen, heard or met that day. I’m lucky that I can string a few sentences together quickly and coherently, so I don’t usually agonise a lot over word-crafting. I know; it shows!
O K, that’s enough. In conclusion, let me say that it’s been a lot easier, more enjoyable and more stimulating than I expected, and yes, I am going to keep doing it. Once again, I thank you for your support.